How a pet can help your business
When selecting a pet, start by listing the qualities you want people to associate with your business. Once you’ve narrowed your list down to a few key qualities, select a pet that exhibits those qualities. For example, if you want your clients to know that you are a firm company with a good work ethic, a rhino pet would be a good choice. If you want to showcase leadership skills, consider a lion mascot. You should also consider your audience. Businesses that have children as a large portion of their audience should consider selecting a pet that is not scary or ferocious.
A mascot will not only help promote your business, it will also create new business ventures for your company. Here are some of the ways a pet can help you:
Recognition
A well-designed custom mascot can become the face of your team, company or school. Pets typically create a positive association, and that association can translate into the way a customer feels about a company and its products. Also, a company launches new products and a sports team changes players, but a strong mascot and brand can last forever.
Commercialization
Sports teams get a lot of their money through marketing, and a successful mascot campaign can help increase marketing revenue. Popular custom mascot teams sell dolls, jerseys, and even t-shirts featuring your mascot. As recognition of the pet grows, the amount of merchandise that can be sold will grow with it.
Sponsorship
Mascots are a great way for a sports team or school to gain corporate sponsorships. A mascot with a large following, that is, from a popular sports team, can use its recognition to help a company grow its fan base. Many companies will help pay for the costs associated with the pet in exchange for promoting a product.
Appearances
Your character can also earn income by making appearances at special events. Many companies, like sponsorship, will pay for a well-known mascot to appear at their events, increasing the fame of your personalized mascot and the company sponsoring the event.