How to do video marketing
With the growth of the internet and technology, videos have increasingly become a more powerful tool to get more leads and grow business.
The commercialization of video editing tools and the ease of sharing videos through video sharing sites like YouTube has made the growth of the video industry skyrocket.
Nowadays, no matter if you are a small-time marketer or a corporate giant, you make a lot of profit by leveraging videos to grow your business.
Internet marketing trends have always been evolving. Back then, it was article marketing. Then came the era of PPC and PPV paid advertising. Today, we have Video Marketing.
What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be by using video to get leads, drive traffic, or sell a video product.
Video marketing is great because it has the ability to grow virally. Viral marketing spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short period of time and at a low cost.
People love to watch videos, even more so because you can incorporate visual and audio elements that can stir emotions and make the content interesting. Ebooks are a thing of the past and have a hard time keeping up with the videos that have been getting better and better.
One of the most useful sites out there is YouTube, the world’s largest video sharing site. We’ll look at the power of YouTube in the next section.
the power of youtube
As mentioned above, YouTube is the largest video sharing website in the world. Why are they called video sharing sites? It’s because everyone who uploads videos is like a TV channel of their own: you can get subscribers, and people who watch your videos can freely share them with others through a wide variety of social media sharing tools available.
YouTube’s popularity has skyrocketed and businesses, big or small, have a lot to gain from taking advantage of this phenomenon.
YouTube allows you to upload videos for free, and if your videos meet their standards, they will offer you director status, where you can post videos longer than 10 minutes.
One nice thing about YouTube is that you can post descriptions in the bottom box of your videos. This allows you to drive traffic to your website and write descriptions about your videos.
YouTube also has the added benefit of being owned by Google, the world’s largest search engine. Because of that, YouTube videos rank high on Google, and you can attract tons of traffic by targeting keywords with high search volume and that are related to your niche.
We have seen the potential of YouTube: a large user base, easy to upload videos and easy to share too.
This is how you start marketing your business using YouTube:
1) Create a video with valuable content related to your niche
2) Make sure there is a call to action at the end of the video.
3) Upload your video to YouTube
4) Add a description below each video
5) Be sure to include a link to your website (for traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will rank.
Videos with a higher rank will usually appear in YouTube channel listings and this will allow you to get more views.
Basic Tools For Video Marketing
Let’s look at some simple tools to create videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.
Microsoft Powerpoint allows you to create video content through slides, animations, and sound effects. Camstasia allows you to record a screenshot, so when you play your slides in real time, you can record everything that happens.
Combined with great music, you can make powerful informative videos that your customer base will like.
Camstasia also allows you to edit your videos with basic features like audio editing, slide transitions, etc. Post production of the video is followed by uploading to YouTube, all can be done instantly via Camstasia.
Last but not least, you will need to sign up for a YouTube account before you can start uploading videos.
In short, these tools will help you create simple yet powerful videos to get traffic and customers, as long as you have good content that your target market will enjoy.
Videos are a great powerful tool to help you grow your online business in many ways.
Rome was not built in a day, in the same way that traffic does not happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain.
The best way to build a budding online business is to take advantage of not only videos, but also many marketing methods such as article marketing, SEO, and paid advertising.
Once you’ve found what works best for your business, replicate and multiply your efforts and in no time you’ll have built a solid business empire with thousands of followers.
I wish you all the best in your video marketing and online business journey!