How to turn your marketing into a money machine: examples of solid marketing

As Claude Hopkins presented in his Scientific Advertising many

Decades ago, there were scientific ways to track your Marketing and

Advertise and determine clearly and unequivocally what works and

no. Without knowing the facts about what is actually

increasing your leads and subsequently your sales success, you may

also literally throwing money out the window.

All you have to do is reflect on your own Marketing to realize the truth in

the old statement: 90% of advertising doesn’t work, the problem is,

what 90%? If you could identify and take advantage of the 10% that works,

you would really have the power in your hands. Well, the fact is that you can.

Below are examples of Marketing that you can track. But don’t stop after

implement! If the results are not analyzed on an ongoing basis, and

consequently, what works is not repeated, you will be back at that 90%

empty.

A powerful announcement

A good ad should follow these guidelines to reach its maximum

potential and performance beyond your expectations:

1. Don’t make it look like an ad! The more it looks like the post

in itself, the better results you will see. That’s why an advertorial, an advertisement

that looks like news or editorial, it’s such a powerful device.

2. Use a strong headline. This takes a lot of time and

effort. As Hopkins himself said, he would spend most of his time in the

headline, discarding many along the way. Only after having a

bulletproof headline, I’d continue with the rest.

4. Tell a story. Give readers a story that engages them, with which they

you can really connect.

5. Make it newsworthy. You wouldn’t read the newspaper or your favorite

magazine if the content wasn’t newsworthy, right? The same goes for a

add. Let it be substantial and important.

6. Include an offer. This is your chance to get them to do something!

Offer something they can’t resist and make them drink

action… now. If you offer nothing, you greatly minimize the

chances of making the sale. Think about it: what are the chances that

they will be ready to buy from you the instant they meet

your advertisement? Answer: extremely low!

7. Make it easy for people to contact you. 24/7 is ideal, but otherwise,

make your phone, email, or other access extremely

Direct and receptive. Never intimidate your audience in

any way when interacting with them, so they always feel

comfortable and careful.

8. Have a monitoring mechanism. And this is the last key element.

You must follow your success! This is how you can be a scientist in your

approach, and what will ultimately reveal whether your tactic is in fact

successful or not

You can track through a telephone extension, indicating a Department in

your address, or through a URL. Tracking activity on a URL (web address) is

extremely easy these days, and extremely powerful.

Generation and monitoring of leads on the Web

Lead generation is how you collect leads as time goes by,

forming the audience that you will stay in front of over time, in other words,

you future customers. The Web, if used correctly, can generate

tremendously for you. And through automation, follow up on those leads

it becomes an easy and safe way to win over buyers.

The important thing is to attract them on each page of your site through an offer.

which asks them to submit their email address. don’t let them go

without doing it! Like an advertisement, visitors often walk by and

not likely to return. Give them an article or other useful information.

that will give you permission to stay in touch.

Once visitors have opted in, it stores their email addresses for future

(and frequent) communications. Staying in communication may seem

this:

* A monthly newsletter that you send out. This doesn’t have to be hard

work! You may have a short function that you or someone on your team

write monthly. Then you can supplement with a lot of free content

which is available on the internet.

* An article of interest. This brings up a topic of interest to your audience and

educate them You are not selling what you do, but talking about it, or

your industry, or some area that is intriguing to your readers. You

position yourself as your perfect choice, but without the in-your-face

sales tactic!

* Recommended. Very powerful, since you are sharing information.

freely, building trust and strengthening your bond. recommendations

may include a good book (on investing, good business practices,

be), a piece of software, or a performance improvement tool.

* A link to an informative area of ​​your site. You can also point them to a

new area of ​​your site–informative, of course, never brag about

what you do or who you are (think of the diversion this takes for you as

consume). By taking them to a page or area that is useful to their

visitor, you are sharing and educating. If they choose to navigate

and learn more about you and your product or services–well, that’s

always your choice.

This way, you stay in front of your prospects, and you do it

with useful materials. They will appreciate it, and in constant giving

them information that benefits them, you stand out as the expert and

reliable source. Which means the odds are in your favor of getting the sale.

the long-term

Build your money machine with powerful tactics like these,

and watch your business grow by leaps and bounds. Best of luck!