Arts Entertainments

The importance of food packaging

It goes without saying that food plays an essential role in human life, and with the good development of our material base, people have a higher requirement of food supply. However, how many people realize the importance of food packaging? Generally, food packaging has three advantages: protection, promotion, and transportation. This article will show you what these advantages are and how we benefit from food packaging.

Prevents food from spoiling

Food safety is the top priority and only those within the quality period do not harm our health. Therefore, we apply food packaging materials and technology to prevent food from undergoing biological, physical or chemical variations, from its manufacture to its sale to consumers. Take “Tetra Pak” as an example. It has a high market share of beverage packaging thanks to its high technology that uses paper, aluminum and plastics as air and light barriers. It can greatly extend the food warranty period. Good packaging will undoubtedly keep food fresh and enjoyable to enjoy.

Facilitates transportation

We can find kinds of food packaging shapes like bottles, bags, cans, boxes, etc. Why do we make these different containers? This is because it considerably alleviates the difficulty of transportation and prevents food from coming into direct contact with air, water or contamination. Typically, people use bottles for liquid products and bags for bulk food.

Promote the products

In addition to using environmentally friendly materials and suitable packaging forms, food packaging design is also important. It can help promote your product and increase your sales performance. The elements of your design mainly include color, wording, and pattern. A successful design makes the most of these elements based on the performance, feature, and shape of the product, drawing consumers to buy. Here are two cases to share.

In terms of color, we take into account that red represents passion and love, while gold represents loyalty and luxury. There are two boxes of the same chocolate in almost the same packaging design except for the ribbon: one is tied with a gold bow, while the other is decorated with a red ribbon flower. The result of online sales turned out that the second item is more welcome and won a better sale during the Valentine’s period. The seller knows well the conventional way of thinking of people towards color and managed to promote the seasonal product.

With regard to wording, it also has a critical influence on food packaging design. In addition to the basic and required product information, companies can print distinctive words such as slogans to incentivize the purchase. For example, a lunch bag with its outer package printed in bold “increased capacity at the same price” would sell quite well. Don’t ignore the magic of these words; You can capture people’s subtle psychological reaction to the discount.

From the above cases, we can find that a nice and nice food packaging design could become an efficient advertising method at a lower cost.

The importance of food packaging is obvious and benefits both manufacturers and customers. However, we never agree on overpacking. The packet envelope is a kind of waste of resources and it is not friendly to our environment.

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