The art of persuasion

Man-1: I came here for a good discussion! Man-2: Oh no you didn’t, you came here for an argument! Man-1: An argument is not just a contradiction. Man-2: Well, it COULD be! Man-1: No, you can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No, it’s not! -Monty Python INTRODUCTION This is a topic […]

Softage Software Testing and Quality Assurance

The software development process is a well-defined structure imposed on the development of a software product. The software development process or also known as the software life cycle and the main goal of the software process is to develop software that will further improve the technology. In all there are several processes, each corresponding to a wide range of tasks […]

Googling your corporate secrets

Google and its website: a blind alliance Suppose you have a website “onlineshopperdowrycom” and when you google it with keywords “online shopping website” you can get a sneak peek of the page results of your website and other websites related to your keyword. That’s pretty universal, as we all urge Google to find and index our websites. This is quite […]

What does email list segmentation mean?

When you segment your email list, you can send more personalized and relevant messages to list members. This will reduce subscription cancellations and you will see an increased return on investment. Today’s consumers are smart. They do their research before they do anything else. They know who their competition is and are all too ready to jump ship and move […]

Tips for marketing your website locally

Does your website list the city or cities you serve? If the answer is no, then you are missing out on an easy but very important way to optimize your website for search engines so that your website ranks higher in search engines. In my experience, I’ve found that adding the city name in the title, description, and META keyword […]