2013 is the year to join a mobile app reseller program
In 2012, the growth of the mobile market was enormous around the world and continues to constantly reshape the way we interact in our daily lives. In 2011, there were 835 million smartphone users, 5.6 billion basic phone users (via Business Insider). If you’re a retailer selling products or services over the web, you shouldn’t hide from the mobile revolution. It is your responsibility to stay ahead of future developments. The time has come to move into the new era of marketing. It’s time to be mobile.
Approximately 50% of all mobile searches are local. In 2013, the massive growth rate of mobile web users could outpace the already small fraction of desktop web users. In 2011 mobile ad revenue was zero, by 2012 it had risen to nearly $340 million. Since this increase does not stop, in 2013 that amount will almost triple.
Facebook is a living testament to this major shift. The need to monetize mobile traffic will dominate Google, Facebook, Twitter and others in 2013. The trick is to do it as soon as possible due to declining desktop-based traffic growth. To maintain a successful mobile marketing campaign, you need to focus on user benefits gained from monetization strategies. Since mobile is not search-centric, you need to figure out a livelier form of monetization. There are several hubs to consider: messaging, communications, news, media capture and sharing, entertainment, and gaming. These are all very different and will require unique and innovative means of developing relationships between users and advertisers. Travel related searches are also huge in the mobile usage situation. This is mainly focused on hotel searches. You tend to use your smartphone when you are on the road and need internet access. In fact, reservations from smartphones are usually made for the same day.
The reality is that there is a lot of money to be made from mobile marketing. Joining a mobile app reseller program is a great way to cash in on the latest boom. Apple makes a lot of money from its phones and from its App Store. Operators make money from data plans. Mobile commerce players are also poised to make a lot more money in 2013. Therefore, mobile marketers are forced to innovate their mobile marketing strategies or be left behind. Users love the ability to interact with the things they like, love, and admire—and even the things they hate and loathe—in a personal mobile space. Applications that feed or enhance this intimacy will survive.
Every human being on the planet has intimate tastes and relationships that they cherish. This is also true when it comes to people, brands, products, and businesses. Billions of smartphones by the end of 2013 provide a tremendous opportunity to empower users to become bosses and for brands to build better relationships with the customers who love them. This year, mobile is the perfect platform for the dream of one-to-one marketing to finally blossom.