5 Basic Web Development Tips: How to Fine-Tune Your Website

Here are 5 basic web development tips that can help you fine-tune your website.

  1. KISS: Keep it simple, stupid: Keep your visitor’s attention by not cluttering the page. Do you have more things than you need? Do you have too many boxes, colors, lines and anything else “pretty” with no functionality you don’t need? Also can navigation options? What about the fonts? Have you used more than 2 basic fonts? Simplify and eliminate everything that is not necessary.
  2. Think of each page of your website as an advertisement: Each page is an advertisement for page information, a function, capture information, or information from another page. That is the purpose of a good web page. When your page performs well, visitors will continue to interact with the website.
  3. Design is important. Or is that it? Coming from a web designer, this will come as a surprise. But tests have shown that sometimes very basic, ugly and cheap designs can outperform professional designs. Because? The main job of a website is to facilitate communication and an attractive design made for the sole purpose of “looking cool” can get in the way. The design will either support the message you want to share by drawing attention to the message, or detract from it by drawing attention to itself. You don’t want your website visitors to stop and look at your web design. You want them to interact with the information it contains.
  4. Saying it clearly: What can you do here? What is this page about? Why am I looking at this photo? Whatever it is, say it clearly! Make sure there are no surprises. If the link says “Contact Us”, make sure it goes there. It sounds obvious, but it happens very often, especially in navigation, that the links are misleading. Don’t let visitors wonder where they are. Take them by the hand and guide them through the website.
  5. Relevance is the key: For Google to rate your web page, it will look at its relevance: how relevant the information on the page is, and how relevant it is to the rest of the world. The really important factor is what the rest of the world says the page is about. And this is mainly based on one thing: incoming links. But creating your own links is time consuming. And if you’re chasing links from immaterial, low PageRank pages, you’re wasting your time. That’s why the information on your web page should be relevant to your site, as well as interesting and impactful enough for visitors to come and link to it on their own.

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