At The Beach: An Introduction to Trademark Selection and Licensing
INTRODUCTION: Boogie boards, fins, wetsuits, T-shirts, swimsuits, sunglasses, sunscreen, bottled water, sandals, umbrellas, towels, volleyballs, coolers… sounds like another summer day at the beach! However, for the savvy entrepreneur, these beach accessories/necessities are the breeding ground for commercial exploitation. Not far off in this petri dish of sand consumption and capitalism is the need to select a trademark by which […]
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