European business label
For those who will be traveling to Europe for business, here are some tips to help you in various European countries. It is common to hear “When you are in Rome, do as the Romans do”, but how do the Romans do things? And while we’re at it, let’s also add the Austrians, the Spanish and the British too. Don’t forget the Dutch, the Greeks and the Irish too.
General International Councils
Simplify your conversations and writing with words that are not too technical or long. For people translating or people translating in their heads, you’ll need to speak slowly and clearly, preferably without that extra emphasis on your accent. Before embarking on your trip, learn a little about the culture and business and social customs of that country. Write things down for ease of understanding, sometimes. Many countries do things slower and at a much more relaxed pace than we do in the United States. You will have to learn to be patient for almost everything. Finally, silence is often the best thing you can give someone.
European General Councils
Do: give gifts, such as candy or flowers; give in odd numbers; shake hands firmly; to be on time; and toast your host.
No: give chrysanthemums or red roses; give anything in a set of 13; or bring wine to a French house, unless you know it’s a bumper vintage.
Austria and Germany: Keep hands out of laps and pockets
Scandinavia: Don’t use names or touch casually
Netherlands – No social contact
Greece – Admiring an object can lead to a gift. The Greeks smile when they are happy and when they are angry. A raised eyebrow and tucked chin means “no.”
Spain – The interruption is accepted. The first name used to address Mrs. Judith Espanza is known as Mrs. Judit. The main meal is served just before tea time, while dinner is served at 22:00.
United Kingdom – England is the most formal, and has always been known as a very formal country. Titles are very important and well used. Appointments and reservations are given well in advance. Don’t feel obligated to ask for a second chance or say “You’re welcome.”
Ireland – Punctuality is not emphasized. Neither is giving gifts. In fact, neither is refusing a drink!
Italy – Punctuality is not so important here either. Do not discuss business during any social occasion. However, there is a fair amount of social contact here.