How to Find More Home Mortgage Refinance Customers

I remember before the real estate crash of 2008, almost everyone who didn’t have a job suddenly became a mortgage broker. Everyone wanted to participate in all the homeowners who wanted to refinance. Buyers were everywhere, and everyone was making money until they stopped, and we all know what happened after that. Now we see that the Federal Reserve is raising interest rates and starting to take a big part of the mortgage business.

What can you do to keep your mortgage business green? How can you continue to find people who still want to go back to trust now at higher rates? Believe it or not, it’s not impossible – you just need to focus on your marketing and take it to the next level. Below is a sample marketing piece to look at and think about. Ideal for email marketing, website, social media, brochures, mailing pieces or 2 minute radio ads.

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Refinancing

Is the interest rate on your current mortgage too high? Would you like to take out some of the equity in your home for your children’s college, to buy a car, to renovate it or to pay off other debts? There are many reasons to refinance, and the need is specific to the borrower’s financial situation and wishes.

Re-Fi can often be stressful as lenders want to know everything about you and your financial means. But it doesn’t have to be difficult. That’s why we’re candid in explaining all the necessary verification pieces before you get started. This way, there are no real last-minute surprises, which is a common complaint from borrowers refinancing their properties. Often a lender may need additional verification to clear up any doubts, but most of this is predictable.

You see, before the loan committees meet, there is someone who goes through all the paperwork before the presentation, these quality teachers and paperwork know what is going to work and what is not. Sometimes the loan committee can say, “Okay, if we have verification of this, then it’s an opportunity, and we all sign the deal.” Remember that each institution or organization has its own bureaucratic processes, and this is how things work. If you prove that you are a reduced risk, you get the best rate. Is about:

1. Credit score
2. Income
3. Debt
4. Personal funds

We have been doing this long enough (30 years) to predict such potential eventualities. Yes, when it comes to re-fi, the experience is worth it.

We can help make refinancing through FHA or VA simple if you’re a veteran. The USDA also offers a refinance program. If you want to renovate your existing home, you can refinance or get a second mortgage. If you want to buy a home and renovate/fix it up, you may qualify for the FHA 203(k) rehabilitation loan program.

You have options, and we have solutions, we get it, and we’ll do the deal for you.

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Why not play around with your marketing communication strategy? Consider how you can get your message across before you end up like many of your competitors: out of business. Please think about all this.