Technology

How to Sell eBooks at a Convention or Book Fair

When I signed a contract with a small premium publisher to publish my mystery novel, I knew that the publisher focused more on digital than print sales. The book was published in paperback and electronic format years before the Kindle revolution, so it was difficult for me to market the digital version of the book, which was also the most affordable format. These days, however, more readers are asking about eBook availability of my books rather than print, and while I spend time promoting everything I write at book fairs and fairs, selling eBooks has always proved a challenge. These days, I now have access to many useful tools, and so do you.

Whether you’re a first-time author or have recently transferred your catalog to digital formats, you can sell eBooks offline. Set up your author desk as you normally would, and let readers know with proper signage that they can buy digital books on the spot—and even start reading right there.

Selling e-books at an event

You will need the following components to make your eBook sales business a success:

1) Laptop, tablet/mobile device and working internet/WiFi connection. If you don’t have a mobile subscription, be sure to check the WiFi connection in advance in your place. If you have a MiFi device that you use for internet on the go, make sure it’s fully charged on the day of the event and that you have access to an outlet for emergency recharging.

2) Cloud application for file storage (mobile). If you have a laptop, you can store all the digital files in one folder and mail them out as you sell. Mobile users should have a cloud app that allows instant emailing of files. I use Dropbox for my eBooks because it has private folders where I can keep my books and it’s easy to use.

3) Online payment system. In the past I only accepted cash for books, but thanks to apps like SquareUp and Paypal’s new mobile system I can accept credit cards through my tablet. Using a card reader device, customers can purchase instantly, or I can enter their information into the appropriate application. You can even send receipts via email if requested.

Of course, while selling eBooks at a live event is now easier, one might wonder, “How do I autograph an eBook?” I found that the authors have been creative in solving this problem. Autographed bookplates for a reader’s Kindle or Nook, signed cover or cover PDFs, and autographed cover postcards are a few ideas to consider.

With more readers interested in eBooks, the opportunity to sell at trade shows, conventions, and other events increases. Feel free to connect your eBooks alongside your print titles. You may find that sales dwarf paperbacks.

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