Value of RSS feeds
For the webmaster who is interested in getting free traffic from their specific target group with little effort, RSS feeds are the way to go. Also known as a newsreader, RSS stands for Really Simple Syndication and is a format for syndicating content from news sites and other websites or blogs. Using NewsReaders can be a way to keep your site up to date and attract the right visitors to your online business.
Most people in eCommerce know that Web 2.0 has changed the way online businesses work and has the ability to increase the efficiency and effectiveness of online marketing efforts. Still, it seems that many are missing out on the great benefits of Web 2.0, because they are overwhelmed by all the information out there. It can be hard to decide which direction to go first.
Learning how to incorporate RSS feeds into your website is a great place to start. For example, not only can you easily add new and relevant content to your own website frequently, even daily, but you can also display your own articles on hundreds of websites with a click of your mouse. This is literally like working while you sleep.
With RSS, you no longer have to spend a lot of time and energy submitting articles to directories. If you’re not using RSS, that means you’re probably copying and pasting articles into an HTML file on your site for fresh content. You can completely eliminate such tedious processes by incorporating these automated newsreaders.
Also, if you use the syndication process to publish your newsletters, ezines, or other publications, other webmasters will curate your content to display on their websites. It is the epitome of social marketing at its finest.
As competition in the online business world continues to increase, it is vital to keep abreast of changes in the industry. Know that most of your competitors are using RSS now or will be in the next few days. It is fast becoming the preferred way to distribute news and information.
In order to have a successful online business, website traffic is a must. One of the key challenges webmasters face is not only getting old traffic, but also finding visitors who are interested in what you offer. RSS automatically brings targeted traffic. And it’s free! So there’s really no reason not to incorporate it into your marketing plan.