Why Internet Network Marketing Makes MLM The Successful Home Based Business Method For You?

Introduction: The problem with the traditional approach to MLM

To be successful in network marketing, you must build a large network of people who individually want and buy the products of your particular MLM (multi-level marketing) company. The MLM business model is very powerful and there are many very successful people in the MLM industry (“MLMers” for short), but most who try to emulate that success fail to make any real money. Because? The traditionally taught approach to building your network is to first ask everyone you know (family, friends, and business acquaintances), then everyone you know, and then call people on the ‘lead’ lists you’ve purchased ( who may or may not have any real interest in what you have to ‘offer’).

This method of approaching people is awkward and uncomfortable for many people. Even when you convince yourself (as I originally did) that you weren’t ‘selling’ to these contacts, but were actually offering them a great opportunity (and for your friends it was almost your ‘duty’ to tell them, it was so good opportunity), it can be difficult and unrewarding. Some MLMers may feel the need to try to recruit (or sponsor) new people into their organization at every opportunity – my wife told me, “You’re not going to become a boring ‘xxx’, are you?” – you need a better way of doing business! If you already have a large network of contacts who know you and with whom you have good business credibility, they may agree to let you ‘share’ the new business ‘opportunity’ with them and you are off to a great start. But if you’re new to it and trying to start a home business without that supply of contacts, you’re more likely to fail.

The other drawback, when starting with the ‘family and friends’ approach, is that in a small group, those who have joined the business under you (known as your ‘downline’) and the few contacts they also know They really start to look like the pyramid associated with illegal ‘pyramid selling’ (which MLM is not).

So why am I advocating MLM for new home-based businesses?

Because for a business of any kind, you must have something to offer, something to sell to your customers. This can be something you do or perhaps grow yourself, it can be a service you perform, it can be selling your expertise and advice or it can be selling someone else’s products (which is after all what high street retailers do). ). MLM is an effective way of selling someone else’s products in a way that doesn’t involve buying lots of shares up front and tying up your own cash in the hope of making the sales (if the scheme you’re considering requires you to do that, which might be more!) an illegal pyramid sale scam!).

There is an MLM company for almost any area of ​​interest you may have so that you can have your business in the area that is comfortable for you.

Why does network marketing on the Internet make such a difference?

The new rise of social and interactive websites like Facebook, YouTube, Twitter and information sites like Squidoo and this EzineArticles site (all together called Web 2.0) are easy to use (once you get the hang of them) and literally empower people. any home computer user with a little training and guidance to promote themselves and their expertise.

Presenting useful information in the informal settings of social websites attracts your potential customers to ask you for more information or advice. When you answer instead of ask, you can build the information to the point where your ‘leads’ want nothing more than to join your mlm company.

You will then be in a position to help your new downline introduce themselves to the world and duplicate what they have done. As a result, your network can grow, and with it your income, just as described in all the traditional network marketing books, but without the anguish and pain of perpetual “cold calling.”

We all have something a little different to give as we market ourselves in order to attract that part of the market that is inclined the same way that we are. That way, you and the team you build can grow without ‘bumping into’ each other. This simply wasn’t possible in the old style internet with expensive fixed websites and old style network marketing can’t touch these new methods.

That is part of the ‘Why’. The ‘How’ will follow in other articles.