First, Better or Different; What every entrepreneur should know about niche marketing
“Entrepreneurs are simply those who understand that there is little difference between an obstacle and an opportunity and are able to turn both to their advantage.” Niccolo Machiavelli (1469-1527), Italian writer and statesman The entrepreneur who finds a customer segment that has been neglected or overlooked can earn extraordinary rewards. Niche marketing requires you to focus on customers who can’t […]
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