3 tricks to achieve better results with Instagram ads
Do you use Instagram to promote your business?
Instagram advertising is popular right now. Your ad revenue will reach around $ 10 billion in 2019. Yes, that’s a billion with a “b”.
Ads on Instagram generate such massive revenue because there are over two million active monthly marketers right now. The sleek and visually focused nature of the web makes it popular for brands to display their products and services. And more than 80% of Instagram users follow at least one brand, 60% of users notice new products on the platform, and around 200 million users visit at least one brand profile per day. Wow!
All of this ensures you an online audience that is ready to engage with your brand, which is now more important than ever to run great Instagram ad campaigns.
Here are three tricks to running a powerful Instagram campaign.
1: intrigue your audience
For the most successful advertisers, the biggest sales pitch is a bit of a mystery. Find the hidden beauty in worldly things. Always run ads that challenge your audience. Include a demonstration of using your product along with something like a 60-second challenge. Also, add a link that leads directly to your website where users can purchase your product if they accept the challenge.
2: Make Your Ads Look Native
Most of the top-performing Instagram ads don’t look like ads at all. Instagram can make ads appear native within the user’s feed without controlling the title and image it uses.
Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users scroll through your feed, make sure your ad looks like any other content they see from people they follow or their friends.
Don’t forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing images.
3: Target your dream audience
Do you want to see great results from your Instagram ads? Next, you need to target audiences that will engage with your brand and your campaign goals.
The massive growth of Instagram and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target person and a well-defined targeting strategy. Don’t waste your money on random tests. Know the best audience for your campaign and use specific testing methods to improve your audience.