How to create content for a membership site

Creating new content on a regular basis is critical to maintaining a profitable membership website that provides value to members. The value of the content is what will encourage members to stay.

You don’t need to add bulk content on a daily basis, but you do need to add something on a regular and planned basis.

If you’re not sure what type of content your membership needs, consider some of these:

Exclusive interviews

You can use Skype and a plugin called Pamela to record interviews. Or make them live as an event with Google Hangouts On Air, record them and use them on membership later.

Instructional Posts / Videos

Teaching your members to do something is an important part of having a membership website. You can make instructional posts and videos and a combination of both.

Case studies

A case study is an important aspect of a membership site. It allows members to see stories of those who have had success with the methods or problems that their membership website is about.

Member Profiles

People love to see the profiles of other people who are part of the group. You can have members fill out their own public text profiles, but you can also encourage each member to make a short video about them to include them.

User generated content

One of the biggest driving factors on most membership websites is a group or community of some form, like a message board or a private Facebook group. They both have pros and cons. If you have a message board on your website, you own the content and always control it. If not, it is not.

Curated content

It is not necessary that all the content you share is original. It can also include content created by other people in the form of curatorship. A simple blog post that provides a short description of the content, why it is relevant, and a link to the original content is a great way to share important curated content.

Infographics

An infographic is a great way to share important data with members in an understandable way. If you have data-centric posts or blog articles, try turning that data into an infographic and placing it with the text content to help increase understanding.

You Memes

People often join member groups to sympathize with and be motivated by like-minded people. Creating a daily meme with a quote that is relevant can make members feel connected.

White papers

A white paper usually explains a difficult concept to understand with a lot of research and images. The document describes the problem and then recommends several solutions that are popular, including its solution, which stands out more than the others.

Breeds

EC courses, or “drip” courses, are not that difficult to add to your membership website if you have the right software. These are courses that your members can enroll in and that are included in the membership, or they can be offered to members at a discount on what you charge the public.