Only entrepreneurs and social networks

Participation in one or more social media platforms is now a fact both professionally and personally. Almost all Solopreneurs have a presence on at least one platform, even if that participation is not active. Social media has the potential to provide benefits to business owners, freelancers, and employees traditionally, but to reap those benefits, one must understand how this resource can best work in specific circumstances.

The first question to consider is, who is listening? Do those you want to reach participate in social media for your organization’s needs or just for their own career? That answer will determine which platform to choose. The second question is, what is your business? Your third question is, will social media work for you as a sales tool, a marketing tool, or a public relations tool?

Twitter is king when the goal is to have conversations with current or potential customers about your business or industry. Tweet an announcement of the class you will be teaching, the conference you will be attending, and your thoughts on a presentation you just heard. Store owners tweet the arrival of new merchandise; restaurant owners tweet the daily specials; musicians tweet the dates of upcoming performances or new music releases.

LinkedIn is the platform of choice for traditional employees and Solopreneurs offering business-to-business services. I think of LinkedIn as my attached website, where I can post career victories; provide a link to an article that my contacts would like to read; or announce an upcoming conference. LinkedIn Groups allow me to interact with colleagues in my industry and exchange relevant information, success stories, and challenges. Recruiters looking to fill jobs have been known to sift through LinkedIn for qualified candidates to interview.

Define how social media can work for you, based on what business you are in and how your customers use social media. If potential customers like the look of the landscapes you design or the sound of your jazz mix and are comfortable judging the value you provide online, then social media directly impacts the sales process and is for you. sales tool. The Facebook fan page will probably be your preferred platform.

If potential customers use Twitter memes to discuss industry developments, then marketing is their social media strategy. Use the platform to establish your good faith as an up-to-date and informed thought leader. Promote your expertise and develop a following by sharing a constant stream of relevant information (content) that will benefit prospects. Tell him, don’t sell.

Peer-to-peer public relations is LinkedIn’s job. Stay on top of what your colleagues are doing professionally and advertise your accomplishments as well. Make recommendations and endorse those you’ve worked with, whether in a paid or volunteer position, and receive praise in return. Those looking to hire Solopreneur employees or consultants can sift through LinkedIn for candidates and references for project work, so keep your profile current and complete.

Thank you for reading,

Kim