Virtual Home Tours as a Marketing Tool: Are They Effective?
The competition makes selling a house a bit difficult. Despite putting up signs that your house is for sale, buyers rarely notice it. There are different marketing strategies that you can use to attract more buyers. Creating a virtual tour of the house is one of them.
What is a virtual home tour?
By definition, virtual home tour refers to the panoramic view or simulation of a home through sequences of still images, video, or both.
How is it done?
Even without expert knowledge, a person can take a virtual tour of your home. Smartphones are equipped with cameras and can essentially be used for this purpose. For homeowners who want better options, there are apps or software that can create 360-degree virtual tours that give buyers a better look at the property being sold.
There are tutorials on how to use these apps. However, most of them are actually relatively easy to use and self-exploration.
The most complex virtual tour software allows for large zooms to bring out the best details in the home.
Why do buyers like virtual home tours?
Who wouldn’t want to get into the house they like to buy? But what if time constraints prevent you from performing ocular inspections? This is when virtual home tours come in handy.
They provide the convenience of having a tour of the house and seeing the details without having to be in the physical location. Save time, money and gasoline consumption.
Virtual house tours are also highly appreciated because of the attractive add-ons that the creator can incorporate into them. Subtitles, background music, and even voiceovers can be embedded for additional information and to make the virtual tour more engaging.
How attractive are virtual tours based on buyer acceptance?
Different marketing tools used to sell a home yield different acceptance rates from buyers. In the statistical information provided by propertiesonline.com, Virtual tours rank fourth among what buyers like when looking for a home to buy. Follow detailed information, photos of the house and interactive maps. It has the same rank as the agent’s contact information.
Reaching out more through virtual home tours
Virtual home tours can be used to reach more potential home buyers. What’s even better is through social media platforms, they can be done to reach more people. By sharing the virtual tours on your social media accounts, you are actually marketing your home better.
If you want to create a virtual tour of your house, you can always try it on your own. But if you want the advice and assistance of your real estate agent, you can always count on his services.